1. Volume – The Scale of Data
Volume refers to the sheer amount of data generated every second from digital interactions, business activities, and connected devices. Unlike traditional datasets, big data often ranges from terabytes to petabytes and even exabytes.
→ Social media platforms generating billions of posts, likes, and comments.
→ IoT devices continuously transmitting sensor readings.
→ Online shopping and financial transactions.
→ Multimedia uploads such as images, videos, and audio.
2. Velocity – The Speed of Data
Velocity describes the speed at which data is generated, collected, and processed. With the rise of real-time applications, the pace of data flow has become a critical factor.
→ Stock market transactions processed in milliseconds.
→ Real-time GPS tracking in ride-sharing apps.
→ Streaming platforms delivering continuous content.
→ Fraud detection systems monitoring transactions instantly.
3. Variety – The Diversity of Data
Variety refers to the different forms and formats of data that organizations must handle. Unlike earlier times when data was mostly structured in tables, big data includes multiple types: